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Facebook challenges are not only a great way to rapidly build your email list but also build your visibility online, connect with your audience, and give your audience knowledge about a specific problem they’re having.
You can also make money from a Facebook challenge by turning it into the first part of your funnel…
I want you to think of your Facebook Challenge as a funnel. The first part of the funnel (your challenge) is this 1-2 week long series of engagement and free information from you to your audience.That’s your free offer.
The second part of the funnel could be you releasing a small product after the challenge priced at less than $50, offering to go more-in depth with whatever the challenge is about. This is called your introductory offer.
Another common option for introductory offers is more free stuff! This could be a free coaching call valued at $100-$200 or a free webinar where you give out information that you usually reserve for paying clients.
I read somewhere that it takes 7 interactions for a person to buy from you. Well if you’ve been with them daily during the challenge, then you follow up with another introductory offer that may also be free and value packed then you are now ready to offer your core offer.
Your core offer is your service or product that is priced at a higher rate. You offer this at the end of a free call or webinar and if you’ve built trust and proven that you can help people get results, they’ll buy from you.
This is what I want you to think about as you’re planning the content for your challenge. Where are you going to take your audience next? You already have their attention.
Finalize the challenge with a service or product that is going to take them all the way from problem to solution.
You’ve already built trust. You’ve already given them valuable knowledge, now is the time to offer your services!
What do you think?
Want to throw your own Facebook challenge and launch your visibility? Check out my Grow Your Blog Course in which I take you though a month-long process to grow your visibility online and build yourself into an internet superstar!