Note: Some links in this post contain affiliate links, which means I may receive a commission if you make a purchase. That’s actually one of the ways you make money blogging! Thanks for supporting my blogging dreams!
Let me ask you a question. Do you feel like you’re successful at blogging? Have you even considered what a successful blogger looks like?
For me, a successful blogger looks like someone who has successfully branded themselves (voice, niche, unique selling point, etc.), has built a thriving community (small or large) around themselves, and are able to make as much money as they want from selling products and services to their fans without sacrificing their quality of life.
Whew! That was a mouthful but that is truly what I consider to be a successful blogger.
I’m the admin of four Facebook groups with about 8,000 bloggers and have email lists totaling over 2,000 bloggers and one thing that I’ve noticed among these 10,000 people is that they are all mostly confused.
Confused about what to do now…
Confused about what to do later…
Confused as to what the heck they should be focused on…
Confused as to what products or courses or podcast or blogs they should be listening/do/participating in…
You get the point.
Building a blogging career is CONFUSING and there’s a lot of moving parts. Heck, I still get confused too!
I hate to be mean but 90% of bloggers will never be successful in doing anything other than writing their blog posts. And the top 3 reasons they will never be successful are such:
They think they can build a 6-figure blog in 6 months
**Raises hand** Yup, I did think I could do this. And I thought I could do it without the help of an experienced business coach but we’ll go more into that later.
So many bloggers think they’re supposed to be overnight successes when in reality, when have they done anything and gotten massive success in only 6 months?
It took me 5 1/2 years to get a degree.
It took me 3 years of professional experience just to get a real job in my field.
It took me 2 years of freelancing before I was able to make 2K per month.
Hell, it takes 9 months to make a human being so what made me think I could build an empire in 6 months?!
It’s kinda crazy…but many bloggers have this goal in mind and while I’m not saying it’s impossible I am saying that you’re probably not going to be one of the outliers who actually make this a reality.
I have to say that I blame a lot of bloggers and coaches who lure people in with click bait like “How I built a 6 Figure Biz in 4 Months” or “How I made 200K in 12 Months as a Brand New Blogger”.
I will also say that more entrepreneurs and coaches are doing a better job with being honest and telling people the whole story like how they had 10 years of experience working for start-ups and invested 80K in their business to make 100K.
Or how their appendix literally burst and they didn’t even realize it because they were working so hard on their business (yes this really happened to a blogger I follow).
Lemme tell you, that couldn’t be me!
But kudos to them. This is why they were able to obtain the amount of success they did in that short amount of time.
Most bloggers are full-time employees, stay at home parents, or full-time parents and full-time bloggers who have at most a few thousand to spend on this expensive *hobby*.
That’s why we have to use our resources wisely and we have to be realistic about how long it will take until we make a return on our investments.
How long does it take to make money from blogging? Well that largely depends on what kind of person you are, how much time you have, and…
How Realistic You Are About Investing In Your Business
I know that some of us literally have no money to invest in our blogging businesses and I just have to say that unless you have someone willing to mentor you for free, you have literally no chance of being successful.
I’m sorry but businesses require investment.
There is nothing in this world that you can get for free.
You can’t get a job without spending money on education, a car, gas, or money for the bus, a uniform, and the list goes on and on.
So what makes you think that you can run an online business without spending any money?
I’m not saying you have to spend thousands but expect to spend at least $50 per month (yes there are people who will not even spend that much even if it means they can potentially make $1000 per month from that investment).
With that being said I think it’s important for everyone to invest at the level they’re at and to never let anyone try to guilt trip you into spending more.
I do recommend that if you want to get into blogging specifically that you invest in an experienced coach or a premium all-inclusive blogging course.
I’ve heard great things about Ruth Soukoup’s EBA (Elite Blogging Academy) Course. I think it went up and is around $500. It’s only open for enrollment once per year. And no that’s not an affiliate link–I’ve never taken the course before.
You may think that $500 is a lot to invest but the knowledge you get is so much more than what you know now that it is usually worth it.
Plus, college courses are thousands of dollars and we have no qualms about going into debt for courses that will never make us any money (geez don’t even get me started).
I have invested in a biz coach and a $1000 course by Yaro Starak and it was two of the best investments I ever made.
I struggled for 2 years trying to figure stuff out on my own and learned most of what I know in a matter of months.
If you feel like there is no way possible for you to spare a dime to invest in your biz, either make some money on the side to invest or give up your blogging dreams because this isn’t for you.
Now when I talk about investment I don’t just mean money, but time as well. You have to be willing to invest a considerable amount of time in the beginning of your journey.
If you don’t have a lot of money to invest in your business you better be willing to spend it in time because you have to manually do everything yourself!
The secret is that all super successful bloggers you see online have a *team* of people helping them and these people still work 40 hours themselves.
Now I know that this may all seem so discouraging but you can do it too!
I just want bloggers to be realistic about what it takes to become a successful blogger so that they don’t get frustrated and quit before they actually reach their goals.
They Try to Do Everything By Themselves
Believe me, I know how smart and capable you are. You’ve probably been running things for years, but when it comes to running a business where you have absolutely no experience in, you’re going to need some help.
Now you probably think I’m going to tell you to hire a VA (virtual assistant). NOPE!
Actually, I think hiring a VA before you know what you’re doing is a big mistake.
Why? Because you don’t know what you’re doing so you can’t really tell the VA what to do and you end up wasting time and money.
Plus, you’re not going to have a lot of money to invest in a quality VA so you’ll end up getting one overseas for cheap and end up more frustrated than when you started.
No what I mean by getting some help is surrounding yourself with like-minded folks and/or hiring a coach to help you.
I see so many talented people get started with blogging and then quit because life gets in the way or they no longer have the motivation to keep going when times get tough.
That’s why it’s super important to have a mastermind group to hold you accountable and push you beyond your limits.
More than likely your friends and family don’t understand your blogging dreams. They may not even support it.
That’s why it’s so crucial that you have a community and a small group of people who understand and support you.
What is a mastermind group? It’s a small group of 3-7 people who meet weekly or bi-weekly basis and help each other reach their full potential.
It’s a meeting of the minds! Everyone contributes with their own knowledge and these people give you a place to bounce your ideas off of.
Not convinced? Big name bloggers like Pat Flynn, Russell Bronson, Chalene Johnson, and practically any other successful entrepreneur will tell you that mastermind groups were essential to their success.
As a matter of fact, Pat Flynn said:
Tweet: A mastermind group is mandatory to achieve online success
Top internet entrepreneurs pay hundreds of thousands of dollars to be in mastermind groups.
That’s how valuable it is! And you are doing yourself a huge disservice if you’re not in one yourself.
Want to be a part of a mastermind group but don’t know anyone or how to get started?
That’s why Brian Manon and I created Bloggers Mastermind.
It’s a one-stop-shop membership site for bloggers to learn the steps to monetizing their blogs AND join a focused and dedicated mastermind group.
We give each member a questionnaire and match them to a small group of 2-3 other bloggers who match their interest level and skill.
Plus, Brian and I are including all of our webinars, courses, and resources for free inside the community. By the end of 2016 (I have tons of stuff planned) that will be literally thousands of dollars of resources for free to members of the community.
On top of all that, Brian and I are giving our expertise to our community members for free.
Bloggers Mastermind is like my baby and I want it to be a safe and intimate place for bloggers to come and mastermind with one another and with me!
And what it to be so affordable that there’s no reason that any blogger cannot invest and get the help that they need.
However, the site is currently closed! We have around 30 or so beta members inside the community right now and will be opening it to a very limited amount of people next week (20 or so people).
We won’t be launching it full-force until the end of May 2016. If you want to join the interest list, sign up here.
Rundown of this post:
- Be patient and persistent. Know that it will take years to build your blogging empire and be committed to it.
- Get realistic about investing in your business. However, only invest at your own level.
- Surround yourself with like-minded folks. Get in a mastermind group, get focused, achieve your goals.
These reasons are perhaps some of the most important factors when it comes to succeeding in business and reasons that I hardly ever hear about. Do you see yourself making some of these fatal mistakes? Tell me in the comments below!
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