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So this week I have been blogging all about how to create a sales funnel on your blog. Here’s a short run down of what a blogging sales funnel consists of:
Your great content is usually going to consist of blog posts on your blog but it can also include the value you provide on social media! I’m going to skip the first part of the funnel because everyone has a pretty good handle on what that is even if they don’t know anything about using sales funnels.
Today I want to speak about the second part of the sales funnel: the freebie.
The freebie is something that you give away on your blog for free in exchange for them subscribing to your email list.
It can be as simple as a one page checklist or it can be as big as a video course—the choice is up to you.
It took me MONTHS to create my first freebie because honestly I was afraid to put myself out there and secondly I thought I had to create this extensive and magnificent piece of work.
Both of those thoughts really held me back from jumpstarting my email list.
Even though I think my ebook (How to start an online business in 7 days) is absolutely ugly, people really love it. I’ve had a few people even email me and say how thankful they were for it!
So with that being said, I’m going to tell you to just go for it and create your first freebie!
Freebies can practically be anything that might be useful to your audience. Here are some examples:
- Swipe Files
- Page of Resources
- Page of tips and tricks
- Free photo stock
Literally anything can be a freebie—as long as your readers want it, they’ll sign up.
Now you can go ahead and create a freebie that you think your audience will want OR you can create one that you KNOW your audience will want.
Here’s how to do it:
- Create a list of things you can offer for free
- Look at what other blogs in your niche are offering for free. Notice what type of copy they’re using—is it engaging, does it promise something, does it excite? Add more to your idea list
- Ask your social media following what freebie would they like the most
- Create the one that they like the most
- Create a neat looking landing page using Lead Pages, Instapage, or Optimize Press and offer your freebie!
How to actually create the freebie
You can use several tools to create your freebie. I used Google docs to create an ebook and checklists to go with my ebook. Then I just shared the link with people who signed up.
You can also use Canva to create ebooks. You can use your iPhone and a mini-mic to create videos, or you can just use Microsoft Office to create PowerPoints or resources on Word docs.
You can even take some of your most popular posts and package them into an email course.
How to host your freebie online
So how do you give your freebie away? Well there’s a couple of ways to do this:
- Upload your documents to Google Drive and edit the PDFs with software from http://www.sodapdf.com
- Set up a list of automated emails to subscribers using an email autoresponder like Aweber
- Actually create a page (not a blog post) on your blog with your freebie, don’t put the page in your main menu so that people can easily find it, and then when people sign up, send them directly to that url. This can be done with opt-in plugin SumoMe.
Your entire freebie should be something that takes you no more than a few days to create. It’s just a small taste of things to come.
You can also create several different freebies as a way to grow your email list even more quickly.
What do you think? Do you have freebie or multiple freebies set up on your blog?
Thank you for reading day 10 of my 30 Day Blogging Challenge!!! Make sure to post your article in the Facebook group and if you haven’t joined my blogging challenge yet and would like to be a part of it,check this out!